Marketing research  is  a  systematic  and  objective  process  of  collecting,  analyzing,  and interpreting of research data aimed at making business and marketing decision-making easier , more effective and more profitable.

 Companies need marketing research simply because:

*They need to keep up to date with happenings within their  business  operating  environment.

*They have problems to solve and they need to establish roots of those problems

*They have decisions to make and alternatives to evaluate.

IPARS  therefore, collect and analyze information for you, explore Alternatives for you and most importantly, we  present you with clear picture of the best possible alternatives that yields maximum results .