METHODS
Quantitative and qualitative are fundamental areas of market research. Quantitative research is a representative sample achieved by a variety of methodologies, which standardizes the present climate as much as possible. Another face of the market is qualitative, which is composed of small, expert interviews and deliberate group discussions.
- Focus group discussion
- in- depth interviews
- mystery shopping
- Participatory/ Observation
- sampling / surveys
- Face-to-face interviews(F2F)
- Business to Business (B2B)
- Business to consumer (B2C)
- Telephone interviews
- Health & Social Services Research
- hall test
- continuous panels
- interactive innovation
- online survey
- Population Studies
- Workplace HIV & AIDS Interventions – KAP
- HIV & AIDS Prevalence Studies
- Package Testing
- Pre & post Advert Testing
- Advertising Penetration Studies
- Image-Reputation Studies/ Brand Audits
- Customer Satisfaction Index (Tracking) – CSI
- Needs Based Segmentation Studies
- Needs Assessment Studies
- Market Size/ Share Studies
- Continuous Brand Barometers (C
- Concept/ Product Testing
- Specific Product Offerings
- PAPI CATI, CAPI, CAWI, WAPI, SAPI, CLT e.t.c
- Bank Tracker Survey
- Usage and Attitudes Studies (U&A)
- Media Studies
- Omnibus Surveys
- Pricing Studies
- Packaging Tests
- Market Feasibility Studies
- Customer Service Monitor (CSM)
- Media Research
- KAP Studies
- Monitoring & Impact Evaluation Studies
- Retail Audits
- Opinion Polls
- Due Diligence Research
- Brand Position Determinants (BPD)/ Health Check/ Equity Studies