This Africa sub-continent should no longer be ignored in international business research, given its considerable diversity in terms of resources, political systems, cultural diversity and economic structures .
More so, the IMF forecast for 2011-2015 placed seven African economies in the 10 fastest growing economies in the world. Sub-Saharan Africa appears also to be producing some of its own emerging high profile multinationals, especially from countries such as Nigeria, Kenya, Angola, South Africa and Ghana etc.
These multinationals cut across a wide range of sectors, taking advantage of their home country resources and recent economic growth to internationalize.
It was in a quest to balance the equation that IPARS Research was formed.