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WHO WE ARE

For more than 25 years, we have guided companies in diverse industries to an improved bottom line by asking relevant questions, listening to client’s needs and executing a plan that achieves those objectives.

We know how to read the market and vigorously use this vision to help customers not only achieve but exceed their market research goals.

The key to successful execution is delivering what is promised and promising only what can be accomplished.

The last two decades have seen an increase in internationalization from emerging market multinationals (EMNCs) through outward foreign direct investment (OFDI). This internationalization phenomenon, as well as the growing importance of emerging
economies, has led to an increase in interest from researchers in the international business discipline.

Research to date has focused mainly on Brazil, Russia, India and China (BRICs) and few other emerging markets (EMs), namely Mexico, Turkey, Malaysia and Indonesia. It is notable that Sub-Saharan Africa MNCs have received little attention in the global business arena, despite the tremendous growth which the sub-continent has seen in the last decade both in their cross border and regional expansion. It has been suggested that Sub-Saharan Africa is a unique ecosystem for the development of MNCs and is home to over 800 million people.

This Africa sub-continent should no longer be ignored in international business research, given its considerable diversity in terms of resources, political systems, cultural diversity and economic structures .

More so, the IMF forecast for 2011-2015 placed seven African economies in the 10 fastest growing economies in the world. Sub-Saharan Africa appears also to be producing some of its own emerging high profile multinationals, especially from countries such as Nigeria, Kenya, Angola, South Africa and Ghana etc.

These multinationals cut across a wide range of sectors, taking advantage of their home country resources and recent economic growth to internationalize.
It was in a quest to balance the equation that IPARS Research was formed.

IPARS research aims to fill the gap in the literature and to provide insight into the development of a broader and more generalizable strategic framework for Sub-Saharan Africa and global multinationals. In all the countries, we strategically work with experience local interviewers who under close supervision, collect data on our behalf. The arrangement Guarantees full extraction of Information through complete probing as our team in those countries are multi –lingual.

OUR CORE VALUES

 
Our Mission At IPARS
  1. Treat every research assignment as central to total well-being of the society.
  2. 2. To Identify, research, analyze new market and develop opportunities, growth models and strategies that enable clients to accelerate growth.
  3. Building and maintaining long-term relationship: we value long term relationship with  our  clients. Therefore, we  invest  in  a  strategic understanding  of  each  client’s  business,  so  as  to  exceed  our  clients’ expectations and anticipate their changing needs.
  4. A supportive and rewarding work environment. We believe in nurturing a warm progressive work environment that creates  the  highest  levels  of  professionalism  and integrity,  support  creativity  and  interaction,  and  encourages  openness and continuous leaning.

Our Vision At IPARS

 

To build effective partnership for well informed decision in business and society and to achieve societal all- round development through data.

 

Quality         *Honesty       *Precious       *Integrity

 

*Timely       *Transparent             *Affordability of service

OUR PROGRESS